Footprints of Fayette - The Schulenburg sticker

Worms, Dropsy, and Daisy Fly 

Killers – Schulenburg decal 

advertising From

100 Years ago

with the aid of Gary E. McKee

news reporting in 1915 become rather distinctive then, yet promoting philosophy has modified little or no in the closing one hundred years. everything being sold turned into enhanced, quicker, and the newest in comparison to identical items.

within the early 1900s, newspapers have been the primary source of conversation. Fayette County's declining inhabitants of simply under 30,000 turned into in most cases agriculturally based, which changed into mirrored in the huge quantity of ads for horse-drawn implements, feed, seed, and all features of the cotton company.

Over-the-counter medicinal cures dominated the pages of newspapers. Many adverts used testimonials by using unknown native citizens, always with the closing identify of Johnson, as to the stunning and astounding curing of lazy livers, chilblains, and warning that "dying Lurks in a weak heart." Some editors allowed (took funds) from some countrywide businesses to print ads on the entrance page disguised as experiences that were "localized to the group." An instance follows: "straightforward Testimony, Many Schulenburg citizens Have Profited by means of It." The three-paragraph story turned into an advert for Doan's Kidney drugs that had been purchasable at Breymann's Drug store and featured a W.A. Johnson mentioning how they restored his kidneys.

The agriculture community changed into courted with advertisements via a lot of corporations, such because the Southern Produce Co. listing the fee per sack of corn and milo for stock food and suggested you buy alfalfa hay from them to keep money. Cranz & Kessler were promoting "The Mower That's convenient on the team." The mowers were the facet cutters that emphasised efficiency, profit, and "would by no means gall the neck of your horses." The Schulenburg easy & Ice Co. was promoting clean white cedar posts.

earlier than the reader would exit in town, they should still cease on the Palace Barber shop where Steve Klecka, proprietor, invites you to cease by means of for "hot & bloodless Baths, cleansing & urgent Laundry agency and All Work guaranteed."

Then the clean, neatly-dressed man could head on right down to Sengelmann Bros. (saloon) which advertised Edgewood Whiskey with a caricature of a neatly-dressed, rotund man that resembled recent U.S. president W.H. Taft with a strange hat. If Sengelmann's changed into crowded, he might seek advice from The Sunny South Saloon, Emil Gieptner, proprietor, who advised you to "Make this your Headquarters" the place he has "alternative Wines, Liquors, and Cigars along with fresh cold Beer on faucet."

If he become so inclined, the gentleman could take his spouse to The Opera condominium, G.L. Vincent, proprietor, showing the "Exploits of Elaine" (four Reels!) with "good music, ventilation, and abundant seating capacity, admission 5¢ and 10¢."

For the housewife, Wolters' Mercantile's special of the week turned into 75 gallons of pure honey in half-gallon jars for forty five¢ every; they reminded you to "be certain your hens lay now with Dr. Hess inventory food. money back guarantee." The Newhaus cash save purchased a front quarter web page ad asserting a sale of family unit goods. Horse brushes for 30¢, 2-quart faculty buckets for 10¢, stove cover lifters 10¢, and rolling pins for 15¢ were among the items listed. Vogt & Pratka, money Grocers and Produce buyers, become paying the "highest market fee for your turkeys, chickens, and eggs and should take all you have got." V&P additionally advised you that all over Lent, they have got a complete line of such goods akin to Russian Sardines in pails @ eighty five¢, Milckers' Herrings in pails @ $1.25, Apple Jelly in corn syrup pails @ 30¢, and American Sardines @ 5¢ a can. 

The advertisers have been not shy toward ladies as a bold headline commanded: "sick girls attention," in which the treatment for all female issues turned into to make use of Lydia E. Pinkham's Vegetable Compound.

This became the period of transition from the horse tradition to the gas-powered automobile, so H.P. Schaefer was reminding americans that their inventory of Buck's Buggies is always finished. F. A. Bezecny & Co. had "Saddles, Harness, Lap Robes," and reassured individuals that "special attention Given to Mail Orders."

For the extra affluent, R.C. Boettcher had 4 seven-passenger tour vehicles obtainable at $945 every. I.E. Clark was selling the Apperson "Jack Rabbit, The most suitable motor vehicle in the marketplace these days. earlier than purchasing, examine Them."

The simplest ad that might be would were aimed at babies became that miss Irene Holland became providing piano instructions and theory at her domestic studio.

For those Schulenburg folks who were touring: The sunset important Line (railroad) marketed oil burning locomotives, metal coaches, heavy rails, and rock ballast. The westbound teach for San Antonio become due at three:58 a.m. and 3:57 p.m. those tourists heading to Houston have been counseled that the teach became due at 3:19 p.m. and a couple of:37 a.m.  

On a tragic observe for historians: The decal was promoting for sale: "historical papers for wrapping, or inserting beneath carpets or matting." fortunately this column is the influence of Stickers no longer being stuck under carpets.