Thursday, March 31, 2016 at 7:31 a.m.
The Commodore will trade its name.
Diebolt Brewing fb web page
Diebolt Brewing is a tiny beer marker in Denver's Sunnyside regional. but the business these days faced one thousand million-dollar conundrum: combat a trademark combat over the identify of 1 of its premiere beers, The Commodore, or acquiesce to the requests of an extra brewery that makes a beer with the equal name.
The answer, of path, changed into to provide in, because the opponent would were Ballast factor, the San Diego-based craft brewery that became purchased out late closing 12 months for a stunning $1 billion via Constellation brands, the publicly traded booze behemoth that owns Corona, Modelo, Pacifico, Robert Mondavi, Clos du Bois and Ravenswood, among many others.
"With that sort of economic backing, it will had been a dropping combat – even though we received," says Diebolt co-founder Jack Diebolt, pointing to the charges of prison representation.
however Diebolt is at peace with the determination, and he says that negotiations with Ballast aspect had been "cordial and casual and ended amicably," with the Denver brewery getting an opportunity to unload the relaxation of its stock of The Commodore – a barrel-aged Russian Imperial Stout – at a calm tempo.
extend Ballast factor's edition.
Ballast aspect facebook web page
"brands are a powerful point for any company. if you spend time constructing them, they're always a tricky factor to desert," Diebolt says. "but Ballast factor turned into basically cool about it. They didn't threaten us or the rest like that. It happens. It's now not the conclusion of the world."
Diebolt has been brewing its Commodore every year and then growing old it in whiskey barrels; it became bottled after which launched in November as a ten percent ABV winter seasonal. (In January, it landed on my list of the ten most efficient packaged Colorado beers from 2015.) Ballast point, which is well known for its Sculpin IPA and Grapefruit Sculpin, also has a beer, a 6.5 % ABV American stout, called The Commodore. It begun selling its Commodore in Colorado a few yr ago, Diebolt says.
There are still bottles of Diebolt's Commodore for sale on the brewery and at just a few liquor retailers around city, together with Argonaut and Grapevine Wine & Liquors, both in Denver, and Mile excessive Wine & Spirits in Lakewood.
Diebolt says that Ballast factor bought the trademark to the name – in October 2014 — across the equal time that he all started making his beer; because, he says the case changed into likely pretty reduce and dried.
He named the beer for his father, Dan, who opened the brewery with him. a friend coined the nickname after Dan left his old occupation and began engaged on the brewery.
Jack says he hasn't settled on a new identify yet for the beer. "It's tremendously tougher to discover names at the present time than it is to brew beer," he says. "I wager we'll should come up with a new nickname for my dad, as smartly."
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