Polish liquor producer to launch nation's first whisky company - thenews.pl

PR dla Zagranicy

Nick Hodge 21.03.2016 eleven:33

a massive Polish liquor producer is getting ready to launch the nation's first whisky brand, which could be named 'Jack mighty' after a famed bloodless conflict undercover agent.

in accordance with research company Nielsen, Polish whisky consumption rose with the aid of 18 percent in 2015 in comparison with the old 12 months, with Poles spending PLN 1.four billion [EUR 328.5 million] on the drink.

Distillery Akwawit-Polmos, which produces manufacturers equivalent to Krakus vodka, believes that Scottish-trend whisky might present rosy possibilities for the company.

Polish ingesting habits have modified dramatically in contemporary years. Vodka, which became the staple difficult drink of the communist era, has viewed a plummet in popularity.

meanwhile, craft beers, wine and even cider are now doing a roaring alternate in Poland.

anyway appealing to the home market, Akwawit-Polmos hopes to sell its whisky abroad. The liquor is because of go on sale this yr.

Jack robust became the pseudonym of 1 of essentially the most famed spies of the bloodless struggle, Ryszard Kukliński. The Polish colonel grew to be disappointed with the communist regime and risked his lifestyles smuggling militia secrets to the american citizens. He needed to be spirited out of Poland to the united states in 1981 along with his total household. An award-profitable film, likewise referred to as 'Jack effective', turned into lately made about the colonel. (nh/pk)

supply: forbes.pl, rzeczpospolita